Rescue Mum TVC

Created in conjunction with Single Sun Theory (Director / DOP Brad Francis) and the client, Rescue Mum – the brief was to create an advertisement that would speak to busy mums of small children and offer respite, namely in offering to the door cloth nappy laundering services. As a result, I was required to first record the song that is featured in the advertisement plus sound design the finished edit. I chose to keep the sound design minimal and clean, namely so that the featured song would be prominent in the mix plus create a calm break in between other scheduled advertisements so as to illustrate the “much needed break” that the client was offering to the target audience. The below version is the extended cut of the advertisement.